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In my “Advertising Project” lecture, the students form groups and create a project for Cannes Future Lions competition. This year, Abdullah Görgeç, Beyza Hava and Burak Koşar created “Volvo - Animal Safety” and it become a finalist in the competition. Congratulations to them!
Volvo Animal Safety
Imagining the Future In collaboration with Cannes Lions International Festival of Creativity, Future Lions is the annual worldwide competition that challenges students to create the future. The brief of the competition is simple:
Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
The main focus of my “Advertising Project” lecture is on the future consumer and technology trends.